The purpose of a film poster is to show the target audience what the films is modelled on, who the film is made by and what is the film actually about which is the main foundation that posters are based on, to show the audience a demonstration on what the film will be. A film poster is used to promote the film in a subtle way that does not reveal too much about the plot of the film. They are used to create a hook for the audience to have a desire to see the film. The poster I am analysing is the 2017 Beauty and the Beast poster. Posters are split into thirds, usually on teaser posters; this rule isn’t followed as there is only minimal information included, such as a title and release date and sometimes the cast or director names. On the classic poster however, they are usually put in these thirds with the top third being the cast names, director names or a tagline, the middle third is known for having a picture and the bottom third would have the title and other credits or som
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