Ancillary Task 2: Poster


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Company Logo

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I had decided to adapt my logo from last year; I thought that the name was aptly suited for the genre of horror as it is a double entendre as not only is it my initials but it is also a sound of fear. I wanted to  show a link to horror through my logo and I used the colours for my typography together as it seemed distorted and blurred, which links well to the distortion of reality and the supernatural which is present within horror films. The circle used over the start of the text is what would resemble the clarity of the normal world, which is normally brought to light towards the end of a film. the colour black has been used as a base colour purely to make the font stand out more. it also represents the unknown which is usually used to develop some fear from the audiences within films.
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Poster Analysis 2 - Beauty and the Beast

The purpose of a film poster is to show the target audience what the films is modelled on, who the film is made by and what is the film actually about which is the main foundation that posters are based on, to show the audience a demonstration on what the film will be. A film poster is used to promote the film in a subtle way that does not reveal too much about the plot of the film. They are used to create a hook for the audience to have a desire to see the film. The poster I am analysing is the 2017 Beauty and the Beast poster. Posters are split into thirds, usually on teaser posters; this rule isn’t followed as there is only minimal information included, such as a title and release date and sometimes the cast or director names. On the classic poster however, they are usually put in these thirds with the top third being the cast names, director names or a tagline, the middle third is known for having a picture   and the bottom third would have the title and other credits or...
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Audience Targeting

Age demographic: 15-30 years old Gender:  May appeal more to females over males due to the fact that the majority of the cast are       women. Why I have chosen this demographic:  Horror films seem to appeal more to younger age groups as they still seek adventure and thrills, so horror films and being scared help to fuel an adrenaline rush that they so dearly desire. Teens may also enjoy the film more as they are of a similar age group to the actors so it may be easier to immerse themselves into the film and relate more to their fear.  the common age rating for horrors is a 15 and on some occasions an 18 dependant on how much explicit content is involved. Obviously as my film is horror  it will appeal to those who are interested in films with high tension, plot twists and a sense of mystery, in addition to high levels of gore and jump scares. 
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