Ancillary Task 2: Poster


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Poster Analysis 2 - Beauty and the Beast

The purpose of a film poster is to show the target audience what the films is modelled on, who the film is made by and what is the film actually about which is the main foundation that posters are based on, to show the audience a demonstration on what the film will be. A film poster is used to promote the film in a subtle way that does not reveal too much about the plot of the film. They are used to create a hook for the audience to have a desire to see the film. The poster I am analysing is the 2017 Beauty and the Beast poster. Posters are split into thirds, usually on teaser posters; this rule isn’t followed as there is only minimal information included, such as a title and release date and sometimes the cast or director names. On the classic poster however, they are usually put in these thirds with the top third being the cast names, director names or a tagline, the middle third is known for having a picture   and the bottom third would have the title and other credits or...
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Website Analysis 3 - Lights Out

Websites are extremely important for the marketing of a film. This is rather relevant for films of certain genres, such as horror as the online interactive features can be more immersive for the user to heighten the fear felt about the film. I am going to be analysing the Lights Out website to see how effective the features are to promote the film and to make it interesting for the audience to want to see the film when it is released. The main focus of the homepage is the light switch. The switch is duct taped on with the wall being broken around it. This could hint towards some sort of desperation to tamper with this light switch in order to keep it off. There is also a darker corridor to the right of the light switch, once the light switch is clicked the mise-en-scene of the picture is changed. The duct tape is removed from the light and there is a shadowy figure of a dishevelled woman standing in the corridor. This creates an extremely ominous and discomforting feeling for th...
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